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Experience Center

PwC Portugal's Experience Center appears in 2023, aligned with PwC's global strategic vision of keeping up with the latest technological developments and offering differentiating experiences to its clients, thus representing an extremely important asset for the firm. In this way, PwC Portugal's Experience Center has the distinctive factor of being designed with a strong Tech Lab component dedicated to experimenting with Metaverse and Immersive Technologies. The purpose is just one: using creativity and innovation to promote truly unique and immersive experiences for all those who visit the space and thus challenge their current practices, driving the transformation of their businesses.

Discover the immersive technologies
available at PwC’s Experience Center

Virtual Reality is a technology that replaces user's environment with digital content. This is a fully immersive technology, isolating the user from the real world, making them view only digital content.

Augmented Reality enhances user’s environment with digital content. This technology combines physical and virtual worlds by superimposing digital information on the user's environment.

Mixed Reality combines user's environment with digital content. This technology recognizes the environment in which the user is located and allows digital content to interact with the real world in three dimensions.

Artificial Intelligence is defined as computer systems that perceive the digital or physical world, process what they understand, and, in most cases, perform the type of actions that would normally require human intelligence. For businesses, there are great benefits in machines that can see, hear or feel, draw conclusions, make intelligent choices and act accordingly to them.

A Digital Twin is a virtual representation associated with a physical object. By connecting real-time data from the physical object or process into its digital representation – programmed with mathematical models, AI and pattern recognition to accurately recreate what it is intended to copy – the Digital Twin comes to life.

At PwC we inspire and transform your business through experience.

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Discover our Experience Center

At PwC we enhance your business through the experience with immersive technologies. Watch the video and discover a new world of possibilities.

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Search, imagine,
do and test.
The Experience Center puts the X in BXT.

Functional knowledge informs the most relevant ideas.

Discover PwC’s services available at a Business level:

  • Accelerated Alignment & Co-Creation
  • Business Operations/Development
  • Cybersecurity & Privacy
  • Operations Management
  • Procurement and Supply Chain
  • Cost Control
  • Tax and Risk Management
  • Organization Design
  • Strategy
  • Deals / Mergers & Acquisition
  • Sales and Marketing
  • Financial Planning, Analysis and Forecasting
  • Sustainability and Climate Change

The work that is focused on human beings differentiates any experience.

Discover PwC’s services available at an Experience level:

  • Customer experience strategy
  • Journey mapping
  • Product management
  • UX design
  • Service design
  • Behavior and culture change

Architecture of a roadmap that connects technology with the activities you carry out.

Discover PwC’s services available at a Technology level:

  • Digital technology strategy and architecture
  • Automation
  • Agile methodology and delivery
  • Cloud and digital networks
  • Technology delivery
  • IT sourcing
  • Data strategy, management and security
  • Data visualisation, analytics and reporting
  • Application management services
  • Artificial intelligence
  • The internet of things
  • Blockchain
  • Augmented reality
  • Virtual reality
  • 3-D printing

 

 

At PwC we design the future.

The Metaverse has become a reality and it is also through it that growth and immediate results are easily achieved.

However, it may seem that we, at PwC, are grasping the Metaverse at an embryonic stage, but the truth is that this concept dates back to the 90s and PwC has been working with cutting-edge technologies for over a decade.

Faced with the challenges of the future, the purpose of the PwC Experience Center is to work side by side with our clients and inspire them to make transformative changes, providing new experiences for their People (clients and employees).

Did you know that according to a 2022 PwC’s study, more than 82% of the CEOs interviewed expect Metaverse technologies to be part of their reality within 3 years? As technologies and customer preferences continue to evolve, the Metaverse becomes more relevant and capable of offering an effective solution to the user experience.

Your employees' experiences (EX) are essential to offering a great customer experience (CX) – directly and indirectly. Therefore, at PwC, you will find specialised help in your business industry– we design and outline the entire EX and CX strategy. We combine technology and a personalised approach to provide the best experiences.

In the digital world, CX is the most critical competitive advantage. The Metaverse presents new opportunities to deliver innovative and engaging CX. Today, Experience is everything!

Greater revenue growth for companies that lead with an approach that prioritises customer experience and needs.

Source: PwC's Global Innovation 1000 Study

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Discover PwC’s Experience Center da PwC.

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António Brochado Correia

António Brochado Correia

Territory Senior Partner, PwC Portugal

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