At PwC we enhance the growth of startups and scaleups

Startups and scaleups businesses

Startups - Services

Through a wide range of services, we are focused on supporting startups and scaleups to achieve their growth ambitions and take their business to the next level. Our goal is to be part of growth and support the next generation of innovative and disruptive ideas.

Supporting innovative companies means being present at every stage of their growth.

At PwC, we accompany startups from the initial phase to expansion, ensuring support in areas critical to business development. We have specialists in finance, taxation, law, information technology and management, offering solutions tailored to the needs of each company.

Our ecosystem includes more than 200 people in 30+ countries. With a vast network of professionals from different areas, we position ourselves as a "one stop shop" for startups and scaleups, offering services in areas of strategic consulting, finance and operations, as well as accounting, auditing and regulatory compliance services.

At PwC we help startups and scaleups reach the next level!

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Our services
Find out how we can help your business

  • Tax structuring from the outset to optimize taxes in the short and long term
  • Definition of efficient capitalization models (equity vs. debt)

  • Support programs such as SIFIDE, Innovation Vouchers, or benefits related to R&D investment
  • Assistance with applications for national and European tax incentives and funding

  • Creation of Stock Option Plans, Phantom Shares, or ESOPs with optimized tax structures
  • Minimizing tax impact for both the company and employees

  • Ensuring compliance with Portuguese and international legislation

  • Preparation for due diligence (tax, financial, legal, IT, sustainability, etc.)
  • Due diligence (tax, financial, legal, IT, sustainability, etc.) for investors

  • Cap table structuring and financial instruments (SAFE, convertible notes, etc.)

  • Identification and mitigation of risks that may deter investors

  • Best practices in building a business plan

  • Support in defining an appropriate tax structure
  • Management and transformation of the intragroup value chain

  • Strategies to improve liquidity (e.g., financial instruments, tax deferral, use of tax credits)
  • Cost optimization and financial projections to extend the runway

  • Efficient and compliant management of VAT, Corporate Income Tax, Personal Income Tax, and social contributions
  • Support in complying with tax and financial rules in regulated sectors
  • Planning for the management of crypto assets, tokens, or other digital assets

  • Advisory on specific regimes such as RegTech or regulatory sandboxes

* (Fintech, Web3, Healthcare, etc.)

  • Registration and protection of trademarks, patents, software, and technology
  • Compliance with GDPR, AI Act, DORA, NIS2, and other regulations

  • Exit and divestment
  • Initial set-up

  • Fundraising rounds with VSOP/ESOP

  • Transactions and M&A

Partner entities

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Contact us

Paulo Fernando Ribeiro

Paulo Fernando Ribeiro

Partner – Finance, HR & Tax Compliance Managed Services, PwC Portugal

Eduardo Barroso da Silva

Eduardo Barroso da Silva

Senior Manager, PwC Portugal

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