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The digital transformation of organizations and society brings new opportunities and legal challenges: risks in terms of security and use of data, growing presence in the digital and information world and increasing appreciation of intangible assets.
With the specialized legal support of the PwC Team, ensure the provision of comprehensive, multidisciplinary and integrated legal advice, which anticipates the main challenges and promotes appropriate solutions for the digital economy.
The Digital Law team has experience and specialized know-how in the different legal domains of the digital area, along with extensive knowledge of the new legal and regulatory frameworks of the digital environment. In the context of the PwC network, our team also benefits from a network of professionals who work in close collaboration with international organizations and authorities.
Our experience covers, among others, the following areas of activity within the scope of Digital Law:
- Due diligence on transaction related to Intangible Assets in order to identify potential contingencies or limitations to the transaction;
- Legal assistance on the use, development, protection and exploitation of Technologies;
- Legal support in launching new technological products and services, including emerging technologies (AI, IoT, Web3, Metaverse, among others);
- Legal assistance to technological startups and scaleups;
- Legal services related to the negotiation and drafting of Technology Contracts (software, cloud computing, AI, implementation, service level agreements, outsourcing contracts, among others);
- Legal assistance in the definition of the structure of blockchain and digital assets markets, advising clients on issues from licensing and technology development (NFT, tokens, smart contracts) to registration of crypto-assets and new forms of organisation based on DLTs (distributed ledger technology) such as DAOs;
- Legal advice in the area of Cybersecurity both in the prevention of threats as well as in the event of an attack, by designing cyber resilience programmes appropriate to the sector and activity;
- Legal advice in the area of Data, from legal support in the definition of the companies' data strategy, to monetisation models and the drafting of data sharing agreements (personal and non-personal);
- Legal assistance in the area of E-Commerce and Consumer Law, through the assessment of compliance with the legal and regulatory framework at the different levels of clients' operations (B2B, B2C, P2B, C2C, etc.) and support in the strategic definition, model definition and respective contractualisation;
- Legal assistance in the Media, Entertainment and eSport area with particular emphasis on supporting organisations in relation to applicable regulatory issues and in negotiating and contracting image rights, content rights, broadcasting and distribution rights;
- Legal advice on copyright and related rights, including drafting and negotiating contracts with different stakeholders (artists, producers, television organisations, distribution operators, etc.); and
- Legal assistance in the area of Advertising and Marketing (online and digital), providing legal support to the design of campaigns (contracts with influencers, contests, sweepstakes or promotions) and the assessment of the compliance of the campaign with the legal requirements applicable to advertising and drafting the relevant contracts and providing support in obtaining authorisations for their implementation.
Meet those responsible for the area of Digital Law.
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Legal Director – Head of Digital Law, PwC Portugal
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