Digital Transformation

Get to know PwC’s technology services and solutions

Our Motto: Technology

Digital Transformation equals Growth - We present a new value proposition for the fully connected customer

PwC’s Customer Transformation team combines profound knowledge and experience in companies and business transformation with innovative and customised solutions developed based on the best current technology, with the aim of helping customers obtain relevant competitive advantages.

Our solutions are developed according to the customer’s needs and are accessible anytime, anywhere and on any device, being available for all sectors, namely, Financial Services, Health, Retail, Manufacturing, Mobility, Telecommunications, Media, Technology, Private Equity, Sovereign Funds, Government and Public Administration, Energy, Public Services and Natural Resources.

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Presentation of PwC + Salesforce

Digital transformation of the Smile.up Group with PwC and Salesforce

Smile.up achieved sustained growth through the implementation of a digital transformation program using Salesforce technology – the company improved 30% of lead generation capacity in first year.

PwC's Customer Transformation team, specialized in digital transformation, provided Smile.up with an immediate, qualified and personalized response in customer service through Salesforce technology, providing them with a better user experience.

We want to share this success story. Watch the video.
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What we do

Sales and Service Automation 

Automate and increase the productivity of your sales and improve user experience. Know more.

Marketing Automation

Increase the return on your marketing activities and actions. Know more.


Make online sales with our solutions tailored to your customers. Know more.

Big Data

Enhance the analysis and get the maximum value from the data. Know more.

Application Integration

Integrate your applications efficiently with PwC’s help. Know more.

Customised Development

Get software solutions according to your needs. Know more.

Know more about the industries in which we operate

Success cases

Digital Transformation

The energy sector company is in the digital transformation phase of moving from being a supplier of goods to a supplier of energy solutions.

Get to know PwC’s solution, built with Salesforce technology, which allowed the sales, production and services departments to obtain a significant competitive advantage through the implementation of a platform that manages the main operations of the entire organisation.

Get to know more here

B2B Commerce Cloud

The challenge of this manufacturing industry company was to achieve the position of perfect partner to do business with its customer (new and existing) network.

PwC responded to the challenge with an online platform, flexible and with reusable resources. Our Customer Transformation team created e-commerce solutions for a perfect business experience with this company. Get to know this B2B digital transformation project.

Get to know more here

Agile project management

This organization invests more than US$ 4 billion per year to support programmes run by local experts in over 100 countries and had as its objective to reduce complaints, create new services and improve existing ones.

Through an agile project management approach, we brought together the different operational units of the organization. Get to know PwC’s solution.

Get to know more here


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Contact us

Luís Côrte-Real

Luís Côrte-Real

Customer Transformation Director, PwC Portugal