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With digital transformation, the “traditional” way of doing business is part of the past. Today, consumers are more empowered than ever, using social networks, mobile applications and other technologies, so shopping habits (online and offline) are completely different.
The rate of adoption of new technologies and the changes in consumer behaviour are so rapid that it can be difficult for companies to have a solid online sales strategy.
PwC has extensive experience in implementing e-commerce solutions, helping companies to thrive in the current context of digital transformation of the global economy.