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Business planning seeks turning ideas into reality, testing the feasibility of new projects or measuring the financial impact of defined strategies, based on business and market drivers. A robust business plan is key in the strategic planning of organisations, as well as in a fundraising process (venture capital, venture capital, bank financing, IPO...).
In the context of monitoring the implementation of a strategic plan or controlling the management of the business, needs arise regarding the integrated management of information in a digital age.