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Market Assessment and Benchmarking
→ How we can help
In the context of analysing new market opportunities, analysing competitive positioning, studying options for organic and inorganic growth, market analysis and benchmarking are very important tools in companies' decision-making.
At PwC we take a holistic approach leveraging the sectoral expertise and geographic reach of our network. In our market assessments and benchmarking analyses, we listen to the organisation's customers and employees as well as industry experts.
Service offer
- Market assessment
- Benchmarking
Market assessment
- Market assessments using information from internal and external sources, interviews with experts and consumer surveys, involving the following steps:
- Comprehensive macroeconomic view;
- Identification of market segments;
- Historic sizing and future performance;
- Dynamics along the value chain;
- Market trends;
- Analysis of the competitive landscape;
- Demand attributes;
- SWOT analysis, risks, and key success factors.
Benchmarking
- We develop a clear understanding of the organisation's market positioning, using internal information databases with various indicators, external databases, and interviews with experts, allowing:
- Competition analysis in several elements, including positioning, product/service offering, price and financial performance;
- Development of barometers with the entity's positioning compared to competitors.
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