AI Innovation

At PwC, we aim to leverage innovative technological solutions powered by the strength of Artificial Intelligence. We invite startups to join our innovation program focused on AI and GenAI, driving technological transformation and delivering cutting-edge solutions to our clients.

Ready? Start your engines!

Starting Line

If your startup is ready to accelerate innovation using AI and GenAI, PwC is the right partner for you. Apply now to our AI Innovation Challenge and join the race!

Fill out the form below, and if you have any questions, contact us.

Required fields are marked with an asterisk(*)

  1. • Startup Information •

  1. • Contact Details •

  1. • Team Info •

  1. • Startup Stage •

  1. • Product/Service Information •

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Innovation in motion

We challenge all the involved startups to explore the potential of Artificial Intelligence to create innovative and scalable solutions in real-world contexts.

The AI Innovation Challenge offers exclusive access to PwC's specialized knowledge, extensive network of contacts and resources.

Our multidisciplinary teams will support the process from start to finish, offering continuous assistance at every stage of the competition, in a strategic partnership focused on co-creation.

This program targets AI solutions developed by startups with a high level of maturity, which are ready for implementation with the client. Selected participants will work side by side with PwC, in a unique collaboration aimed at developing a set of proof of concepts.

⚑ Circuit

Using the image below, find out which phase of the competition we are in and, by clicking on each number, see the dates of the remaining phases of the AI Innovation Challenge.

Phase 1 – Official Program Launch
April 10

Phase 2 – Applications Opening
April 10 to May 20

Phase 3 – Applications Evaluation and Selection / Feasibility Study of Solutions
May 8 to 20

Phase 4 – Scope Definition and KPIs with Selected Startups
May 20 to 24

Phase 5 – Proof of Concept with Clients
May 27 to June 28

Phase 6 –Winner Announcement and Award Ceremony Event
July 5

Finish line

The program will culminate in a competition where three startups will emerge victorious. Selection will be based on the effectiveness, feasibility and impact of the solutions developed. The prizes include a financial value of €12,500 for the 1st place, and a service hour grant from PwC worth €12,500, distributed among the 2nd and 3rd places. These rewards aim to support the growth and development of the winning startups, distributed as follows:

1st Place – €12,500

2nd Place – €7,500 worth of PwC hours

3rd Place – €5,000 worth of PwC hours

Meet the competition jury

We introduce you to the PwC jury, responsible for evaluating projects competing in the AI Innovation Challenge. A team of professionals at your disposal.

Miguel Dias Fernandes
Advisory Partner
With around 18 years of experience in Consultancy, holding CEO/CIO roles and managing client relationships, he has participated in and led a large number of Consulting projects in various sectors, including Utilities, Pharmaceutical Industry, Healthcare, Banking, Insurance, and Telecommunications. In the Public Sector, he has coordinated projects in Policy Formulation and Evaluation, Efficiency Models, E-Government, among others.

Manuel Pinto Conde
Advisory Partner
Customer Transformation 
With over 25 years of professional experience spanning Telecoms, Media, and Energy sectors, specializes in consultancy and sales of IT/IS solutions. Leads projects from conception to delivery, with a focus on customer and team, being a valuable resource for startups seeking growth and innovation.

Nuno Melo Loureiro
Advisory Director
Data & AI 
As a Director of Data & AI at PwC Portugal, he has extensive experience as a consultant in the banking and education industries, having worked with companies such as Santander, BearingPoint, and Le Wagon. He's a global leader in Data Science training.  Has also been involved in various projects related to digital product creation, data process and flow design, implementation of analytical and predictive models, risk management, and financial reporting. Currently, leads teams focused on developing data platforms and Artificial Intelligence solutions, including the conceptualisation, training, and implementation of traditional machine learning and generative AI models in a business context.

Paulo Fernando Ribeiro
Tax Partner
Tax Reporting & Strategy
With 26 years of experience in projects in Finance & Accounting, Tax Compliance, Payroll, Management Control, support for the implementation of Management Information Systems, and Implementation and operation of projects under a Managed Services model. In the last 10 years, has been dedicated to supporting the development of the national startup ecosystem.

Catarina Mascarenhas
Legal Director
Digital Law
Responsible for the Digital Law department at CCR Legal – Sociedade de Advogados, SP, RL. With over 18 years of experience as a lawyer in the technology, communications, and media sectors, she provides regular legal support in the domains of digital law on issues related to technology, personal data protection, cybersecurity, e-commerce, media and entertainment, and advertising.

Eduardo Barroso Silva
Head of Startup Ecosystem

Senior Manager at PwC Portugal, with responsibilities as Head of Startup Ecosystem and Emerging Tech. He bridges the startup ecosystem in its different facets, as well as in the areas of emerging technologies, including augmented reality, virtual reality, and artificial intelligence. His extensive experience in the entrepreneurial and innovation ecosystem also comes from a period spent at one of the Portuguese unicorns, as well as from the main fintech incubator in Portugal.

Pedro Guerreiro
Advisory Director
Strategy Advisory
With a decade of experience in Strategic Consulting, completed a course in "Artificial Intelligence: Implications for Business Strategy Program" at MIT. His contribution will focus on supporting startups, enabling them to harness the potential of AI through responsible strategies/solutions aligned with the business objectives of the organization and its clients.


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