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Real Estate Strategy
→ How we can help
Technological transformation and the evolution of generational profiles have been the main drivers of market evolution and have put organisations’ corporate strategy to the test.
A company's value proposition must be supported by an efficient Real Estate portfolio, oriented towards effectively responding to these drivers and enhancing the differentiating factors of the business.
We help align the real estate portfolio with strategic ambitions, transforming the offices and other facilities into a business accelerator and a critical success factor for the building and implementation of the capabilities system in the organisation.
Service offer
- Future of Work Integrated Strategy
- Asset portfolio analysis and optimisation
- Geo-analytics
Future of Work Integrated Strategy
- We help companies in defining the future vision for work and the office in an integrated approach, aligned with corporate objectives. Our methodology is based on a strategic component, which will be an aggregating element of various dimensions – workforce, workplace (physical and digital) and real estate – with a view to boosting performance, optimising operations, and retaining talent. To this end, we build a flexible and adaptable approach to the individual needs of each organisation.
Asset portfolio analysis and optimisation
- We support organisations in surveying their Real Estate assets (offices, commercial spaces and/or logistics infrastructure), making a diagnosis based on aspects such as location, asset quality, cost structure and strategic potential, in order to optimise the portfolio.
Geo-analytics
- We help organisations with businesses operating on a network or multi-site basis (e.g. retail, banking, warehouses/logistics, points of sale) in the analysis and definition of the location strategy for their assets. Our geo-analytics solution allows the optimisation of the physical network and the identification of new sources of revenue.
Framework
Workspace transformation
Contextual Challenges
Workforce is made up of new generations, always connected and highly technological, who value the work-life balance.
Rapid technological evolution has revolutionised processes, communication, and the concept of productivity.
Globalisation has increased competition and levels of efficiency, imposing greater mobility and agility on organisations.
Workplace
Strategic asset in organisations
Benefits of workplace transformation projects
- Increased productivity
- Cost optimisation
- Talent attraction and retention
- Optimisation of occupied area
- Reinforced culture and brand
- Increased interaction and collaboration
Types of projects
Geo-analytics
Value Creation
New revenue sources
Identification of whitespaces/whitespots for opening new business units, points of sale, distribution centres, etc.
Using geomarketing to find patterns of proximity between customers, suppliers, and competitors in the customer's business ecosystem.
Cost savings
Optimisation of the physical network, studying overlaps and potential synergies, including in the context of M&A.
Redesign of the physical network considering product flows, customer, transportation, inventory levels, closures and point mergers.
Type of Analysis (Non-exhaustive)
- Presence of competition
- Geospatial analysis
- Whitespaces/ whitespots
- Benchmarking
- Cohort performance (group of people who have common characteristics, e.g. age, income, etc.)
- Like-for-like performance
- Market shares
- Customer segmentation/clustering
- Influence area
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